About the Project:

Kirkby Stephen Karim Taxi is a local taxi service based in Kirkby Stephen, UK. Our goal was to improve local visibility, attract more customers, and increase bookings through Google search and Google Maps.

Our SEO & Google Ads Work

  • Keyword Research – Focused on “Taxi Kirkby Stephen,” “Airport Taxi Kirkby Stephen,” “24/7 Taxi Service.”
  • Google Business Profile Optimisation – Added business description, high-quality images, service areas, and regular updates.
  • On-Page SEO – Optimised homepage and service pages for local keywords.
  • Local Citations – Listed the business on UK taxi directories, local listings, and mapping services.
  • Technical SEO – Improved loading speed, mobile responsiveness, and HTTPS security.
  • Review Growth Strategy – Encouraged satisfied customers to leave 5-star reviews.
  • Google Ads Campaigns –
    • Created search ads targeting high-intent taxi keywords
    • Used location targeting for Kirkby Stephen and the surrounding areas
    • Added call extensions for instant bookings
    • Optimised ads weekly for better performance and lower cost-per-click

SEO Achievements

  • Ranked on Page 1 for “Taxi Kirkby Stephen” and multiple related search terms
  • +82% growth in Google Business Profile views — more eyes on the business
  • +70% increase in calls directly from Google search & maps
  • +55% boost in website visits from organic search traffic

Google Ads Success

  • Click-Through Rate (CTR): 8.9% — well above the taxi industry average (~5%)
  • Average Cost-Per-Click (CPC): £1.15 — efficient ad spend with high return
  • 96 calls generated from ads in the very first month
  • Conversion Rate: 17% — turning clicks into paying customers
    Return on Ad Spend (ROAS): 4.8x — for every £1 spent, £4.80 earned back

Why This Worked

  • Combined organic SEO growth with paid ad targeting
  • Optimised for local search intent and mobile use
  • Clear ad messaging with instant booking options
Md Mizanur Rahman